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Sanrio is the global lifestyle brand best known for its Hello Kitty icon. Sanrio's family of over 450 much-loved characters such as My Melody, Cinnamoroll, Pompompurin, Gudetama, Aggretsuko and the British brand of Monsieur Madame. Sanrio was founded on the philosophy 'Small Gift, Big Smile' - that a small gift can bring happiness and friendship to people of all ages and now has an extensive range of around 50,000 products, available in over from 130 countries.

Arnaud SIMON

Licensing Director

Hello Kitty License

Over the years, Hello Kitty has become one of the most unique characters...

Aggretsuko License

Aggretsuko, the 25-year-old panda who is polite and hardworking in the office by day and rages to death metal in karaoke bars by night...

Gudetama License

Namely a “lazy egg,” Gudetama was born in 2013 and quickly became a YouTube star.

Mr. Madam License

With a cast of over 90 characters...

Hello Kitty and Friends License

The new Hello Kitty and Friends program features superstar Hello Kitty and all the other characters...

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