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Sanrio

Sanrio

B05

Sanrio is the global lifestyle brand best known for its Hello Kitty icon. Sanrio's family of over 450 much-loved characters such as My Melody, Cinnamoroll, Pompompurin, Gudetama, Aggretsuko and the British brand of Monsieur Madame. Sanrio was founded on the philosophy 'Small Gift, Big Smile' - that a small gift can bring happiness and friendship to people of all ages and now has an extensive range of around 50,000 products, available in over from 130 countries.

Arnaud SIMON

Licensing Director

Licenses
Hello Kitty License

Over the years, Hello Kitty has become one of the most unique characters...

Kuromi License

Kuromi was created in 2005. She sees herself as My Melody’s rival and loves playing pranks and causing mischief!

Aggretsuko License

Aggretsuko, the 25-year-old panda who is polite and hardworking in the office by day and rages to death metal in karaoke bars by night...

My Melody & Kuromi License

2025 will be the year of My Melody and Kuromi!

My Melody License

My Melody was created in 1975 and over time, the adorable hood made for her by her grandmother has become My Melody’s signature look.

Mr. Madam License

With a cast of over 90 characters...

Gudetama License

Namely a “lazy egg,” Gudetama was born in 2013 and quickly became a YouTube star.

Hello Kitty and Friends License

The new Hello Kitty and Friends program features superstar Hello Kitty and all the other characters...

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