Mr. Madam License

With a cast of over 90 characters, the British Mister Madam icon has brought joy and laughter to generations of families for over 50 years. Created by Roger Hargreaves, the collection was launched in 1971 with Monsieur Chatouille. Currently, Monsieur Madame books are number one in sales of illustrated children's books in France and the second brand for the preschool target in the United Kingdom. Monsieur Madame has sold more than 250 million books and is published in 17 languages worldwide and distributed in 28 territories.