Aggretsuko, la panda de 25 ans qui est polie et travailleuse au bureau le jour et qui fait rage au death metal dans les bars de karaoké la nuit, a fait ses débuts mondiaux sur Netflix avec une courte série animée originale en 2018 et la 5ème saison a été lancée le 1er février 2023.

La série dépeint la vie d'Aggretsuko en tant qu'associée de bureau dans le département de comptabilité d'une société commerciale à Tokyo et fait face à ses stress et conflits quotidiens de manière comique. Aggretsuko a attiré non seulement les fans d'anime, mais aussi les milléniums qui se reconnaissent à travers ses luttes.

À savoir un «œuf paresseux», Gudetama est né en 2013 et est rapidement devenu une star sur YouTube avec une série de court-métrage, s'adressant aux adolescents et à la génération Y.

Gudetama est l'anti-héros, perpétuellement fatigué et près à être mangé mais malgré son attitude, il est devenu maintenant un succès avec des collabs de mode prestigieuses, des restaurants dédiés, des milliers de produits sous licence à travers le monde… et même un avion personnalisé d’animation "an eggcellent adventure" qui a fait ses débuts sur la plateforme en décembre 2022 et est déjà un succès mondial.

Hello Kitty was born in 1974. Throughout the years she has become one of the most unique and interesting pop characters ever created, the symbol of the kawaii (cute) Japanese tradition and a worldwide social icon with relevance to women of all ages, ethnicities and economic backgrounds as well as an inspiration to artists and designers.

Thanks to her brand values - happiness and kindness, inclusivity and simplicity - Hello Kitty is today one of the coolest lifestyle brands, joining forces with the most respected Companies in every possible category…: as Hello Kitty says, you can never have too many friends! In fact, she is a global and established phenomenon thousands Hello Kitty-branded items available in 130 countries.

In 2024 Sanrio announced the partnership with Giochi Preziosi as Master Toy Licensee for the European market. This allows Sanrio to expand its range of products in the strategic toys market, that is where Sanrio IPs can first meet with their youngest audience and cherish lifelong relationship. Fashion remains at the forefront of its development strategy with Hello Kitty featured in the collections of many major fashion retailers.

The Hello Kitty and Friends program features the superstar Hello Kitty along with all the other iconic Sanrio characters, such as My Melody, Kuromi, Cinnamoroll, Pompompurin, Kerokerokeroppi, and Bad Badtz Maru. The brand promotes friendship, kindness, inclusion, and diversity, and already boasts collaborations that engage different target audiences and ensure a strong retail presence.

In 2025 new seasons and episodes of the Youtube series “Hello Kitty Supercute Adventures” and “Kuromi’s Pretty Journey” will be available in Italian, French, German, Spanish, English, Hindi, Tamil and Telugu. New content will also be available on Netflix: in July, “My Melody & Kuromi” will launch worldwide. My Melody and Kuromi, in particular, will enjoy heightened attention in 2025 as they celebrate their 50th and 20th anniversaries, respectively. Sanrio, well-versed in turning milestones into grand celebrations, has incorporated these frenemies into its content expansion plans.

However, behind her tough exterior lies a kind heart—Kuromi enjoys writing in her diary and reading romantic stories. Her favorite color is black! In a short time, Kuromi has won fans of all ages, including various celebrities, and has been embraced by many brands, making her a global phenomenon. In 2025, she will celebrate her 20th anniversary alongside My Melody with many exclusive initiatives.

• Target Audience: Children, youth, and adults
• Origin: Design (lifestyle)

With a cast of over 100 characters, the British icon Mr. Men Little Miss has been bringing fun and laughter to generations of families for more than 50 years. Founded by the late Roger Hargreaves, the series began in 1971 with Mr. Tickle. When Roger Hargreaves passed away in 1988 at the age of 53, his son Adam Hargreaves continued the legacy, writing and illustrating the Mr. Men Little Miss books.

Today, these books are published in 17 languages, with over 250 million copies sold in more than 28 countries worldwide. Universally recognized for their simple illustrations and the iconic names of their characters, the Mr. Men Little Miss books appeal to all ages, cultures, personalities, and genders.

Last November Sanrio and French studio Watch Next announced the development of an animated preschool comedy series featuring the British characters created by Roger Hargreaves. The announcement highlights the brand’s growing global appeal, that has now expanded beyond the UK and France reaching audiences also in Greece, China, Australia and beyond. Starting from February new retail activities and products are launching across publishing, apparel, food and beverages, along with marketing campaigns.

She is honest and has a heart of gold. She loves baking cookies with her mother and her favorite food is almond pound cake, which she often enjoys with her best friend, a mouse named Flat. In 2025, My Melody is celebrating her 50th anniversary alongside Kuromi with many collaborations and exciting new projects.

• Target Audience: Children, youth, and adults
• Origin: Design (lifestyle)

My Melody was created in 1975 and over time, the adorable hood made for her by her grandmother has become My Melody’s signature look. She is honest and has a heart of gold. She loves baking cookies with her mother and her favorite food is almond pound cake, which she often enjoys with her best friend, a mouse named Flat.

Kuromi was created in 2005 as My Melody’s rival and loves playing pranks and causing mischief! However, behind her tough exterior lies a kind heart—Kuromi enjoys writing in her diary and reading romantic stories. Her favorite color is black! In a short time, Kuromi has won fans of all ages making her a global phenomenon. Her complementary relationship with My Melody has captivated brands, celebrities, and fans alike. This is the reason why the two characters in 2025, will celebrate their anniversaries together. Sanrio is already working hard on its celebrations plan, which includes an incredible stop-motion adventure with the series “My Melody & Kuromi,” coming to Netflix in July. Announced in January, the first trailer showcased My Melody and Kuromi in their new, irresistibly charming visual style!