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Sanrio GMBH


Sanrio is the owner and beneficiary of the global and iconic brand Hello Kitty as well as the characters My Melody, Kuromi, Gudetama, Aggretsuko and the British brand Monsieur Madame.

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Arnaud SIMON

Licensing Director

Hello Kitty License

Over the years, Hello Kitty has become one of the most unique characters...

Mr. Madam License

With a cast of over 90 characters...

Aggretsuko License

Aggretsuko, the 25-year-old panda who is polite and hardworking in the office by day and rages to death metal in karaoke bars by night...

Hello Kitty and Friends License

The new Hello Kitty and Friends program features superstar Hello Kitty and all the other characters...

Gudetama License

Namely a “lazy egg,” Gudetama was born in 2013 and quickly became a YouTube star.


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