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Sanrio GMBH

STAND
B07

Sanrio is the owner and beneficiary of the global and iconic brand Hello Kitty as well as the characters My Melody, Kuromi, Gudetama, Aggretsuko and the British brand Monsieur Madame.

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Arnaud SIMON

Licensing Director

Licenses
Licence My Melody & Kuromi

2025 will be the year of My Melody and Kuromi!

Hello Kitty License

Over the years, Hello Kitty has become one of the most unique characters...

Mr. Madam License

With a cast of over 90 characters...

Licence Kuromi

Kuromi was created in 2005. She sees herself as My Melody’s rival and loves playing pranks and causing mischief!

Aggretsuko License

Aggretsuko, the 25-year-old panda who is polite and hardworking in the office by day and rages to death metal in karaoke bars by night...

Hello Kitty and Friends License

The new Hello Kitty and Friends program features superstar Hello Kitty and all the other characters...

Licence My Melody

My Melody was created in 1975 and over time, the adorable hood made for her by her grandmother has become My Melody’s signature look.

Gudetama License

Namely a “lazy egg,” Gudetama was born in 2013 and quickly became a YouTube star.

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