Rilakkuma License

Rilakkuma, our cute kawaii hero, is celebrating his 20th birthday in 2023!
Rilakkuma is cool and “zen”, he is never stressed! He is greedy and spends his days playing and relaxing with his friends. Rilakkuma is now on Netflix with a very beautiful “motion picture” animated series. A first season in 2019 followed by a second “Rilakkuma's Theme Park Adventure” launched on the platform since August 2022. In France, great collaborations have followed with Bonton, Milk on The Rocks, Luciole et Petit Pois, Graine Créative, Poppik… and new products are constantly adding to the range.