Could we dream of a better brand to associate with, whether we are targeting children or adults ? In 2023, we celebrate the 80th anniversary of the 1st edition of the book. On this occasion, prestigious and popular licensees come together around the beautiful values and strong symbols of this universal tale : Moleskine, Deyrolle, Calzedonia, Dodie, Hatier, Banette, Dujardin games…