Hot Wheels License

In more than 50 years, Hot Wheels has become an automotive legend that continues to inspire children, early fans and collectors.

Hot Wheels, in pole position: Number 1 in volume and value in the mini-vehicle segment with 10 small cars sold every second, it is the best-selling toy in the world and the largest producer of (small) cars!

Hot Wheels takes on every challenge, even going into orbit with Elon Musk aboard his Tesla! And from space to gaming there is only one step: in addition to having its own online gaming applications, the brand is regularly a guest star in the most popular racing games like Roboblox, need for Speed or Forza.