Cycling is a booming activity among all segments of the population, from leisure, family practice, to champions participating in the Olympic Games, including “cyclotafers”.

The French Cycling Federation (FFC) license, which brings together 9 disciplines including 5 Olympic (Road, Track, BMX Race, MTB, BMX Freestyle Park), aims to offer different “lifestyle” cycling products to as many people as possible. through the brand LA BICYCLETTE C’EST CHOUETTE which is the new brand asset.

Themes: #LIFESTYLE #SPORT #ECOCITIZEN

Values: #rider spirit #mobility #relaxation #family