The most viewed video in the history of YouTube, the global phenomenon Baby Shark has to date more than 10 billion views. In France, 81% of 0-6 year olds like Baby Shark. Paramount wants to expand this social phenomenon and create a 360 franchise around the new series: Baby Shark Big Show. The universe is already available in derivative products in numerous categories (toys, textiles, publishing, etc.) with a desire to extend the brand over the coming years.