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Baby Shark License

Baby Shark License

The most viewed video in the history of YouTube, the global phenomenon Baby Shark has to date more than 10 billion views. In France, 81% of 0-6 year olds like Baby Shark. Paramount wants to expand this social phenomenon and create a 360 franchise around the new series: Baby Shark Big Show. The universe is already available in derivative products in numerous categories (toys, textiles, publishing, etc.) with a desire to extend the brand over the coming years.

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