Asterix License

Asterix is today the best-selling comic book in the world. Asterix is the favorite hero of the French, a heritage and transgenerational character.

It was in 1959, in the first issue of the magazine Pilote, that it appeared for the first time, invented by the screenwriter René Goscinny and the designer Albert Uderzo.

In 2024, the indomitable Gaul celebrates his 65th birthday: the occasion for numerous celebrations, whether reissues or collector's editions, exhibitions, and many other surprises. And 2024 will also be the 35th anniversary of Parc Astérix, which broke its attendance record last year.

In 2025, Asterix will once again create an event with the broadcast of the exclusive animated series on Netflix directed by Alain Chabat (simultaneous launch in 190 countries) and with the release of the 41st Asterix album.