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Sagoo is an independent agency that represents licensing and merchandising rights in France, Europe, and internationally. The major brands and properties that we represent mainly come from the world of art and music, such as Keith Haring, Jean-Michel Basquiat, Emily The Strange, The Beatles, AC/DC, David Bowie…

Véronique PICHON


Rilakkuma License

Rilakkuma, our cute kawaii hero, is celebrating his 20th birthday in 2023!

Jean-Michel Basquiat License

Jean-Michel Basquiat is one of the most famous artists of his generation.

License Keith Haring

Keith Haring quickly rose to international fame

Emily The Strange License

Emily The Strange turns 30 in 2023!

Care Bears License

The Care Bears, one of the most popular and endearing characters in the world!

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